General Mills Redesigns Chex Mix Packaging

General Mills announces a Chex Mix packaging redesign to begin in September of 2009. General Mills says new packaging will capitalize on and drive the strong business momentum Chex Mix is currently experiencing.

Features of Redesign

• Complete Design Refresh Across Entire Chex Mix Portfolio
• Increased Taste Appeal and Branding
• Clear Reinforcement of Chex Mix Segmentation: Sweet ‘n Salty, Chocolate

Packaging Redesign Details

• The new Chex Mix packaging will flow in during the months of September and October.
• There will be a significant increase in consumer media support behind this packaging design change.
• New Chex Mix design is expected to drive growth in all channels.
• While General Mills does not expect any major service issues to occur with this change, some may experience some spotty cuts due to product positioning and deployment.

Chex Mix Regular – Nielsen Total U.S. All Outlets Combined April 2008-April 2009 (General Mills)