Free Delivery! Find new equipment!

Marlboro Snus national expansion expected in March


Marlboro Snus comes in Rich, Mild, Peppermint and Spearmint flavors.

Philip Morris USA and Altria Sales & Distribution have announced the introduction of Marlboro Snus for distribution to retail stores nationally. According to Philip Morris, retail stores should start seeing Snus March 11th.

Marlboro Snus is a smoke-free, spit-free tobacco product and is available in four varieties: Rich, Mild, Spearmint and Peppermint.

Situation

Adult smokers are:

Increasingly facing more challenges:

  • Smoking bans
  • Societal pressures
  • High cigarette taxes

Looking for a smokeless tobacco alternative to cigarettes:

  • 1 in 4 adult smokers are interested in an alternative to cigarettes but have not found MST and acceptable alternative [1]
  • Many adult smokers are interested in a spit-free tobacco pouch from Marlboro. [1]

Opportunity

Provide an enjoyable spit-free, smoke-free tobacco product made for adult smokers.

What adult smokers say: [2]

  • “I liked the convenient pouches… no mess.”
  • “They’re small… a perfect size to fit in your mouth.”
  • “It has a rich, bold flavor.”
  • “The flavor is just right.”
  • “The Spearmint was very cool and minty.”
  • “It had a refreshing taste. It was cooling.”
  • “It’s pocket-friendly.”
  • “I liked the slim package.”
  • You can carry this in the same pocket as your cigarettes.”

Products and UPCs

Product and UPCs Case Carton Pack Suppressed Pack
Marlboro Snus – Rich 0 97000 70183 9 0 97000 10180 6 0 97000 00018 5 0 970180 5
Marlboro Snus – Mild 0 97000 70193 8 0 97000 10190 5 0 97000 00019 2 0 970190 2
Marlboro Snus – Spearmint 0 97000 70203 4 0 97000 10200 1 0 97000 00020 8 0 970200 8
Marlboro Snus – Peppermint 0 97000 70213 3 0 97000 10210 0 0 97000 00021 5 0 970210 5

March 2010 Expansion Map

Marlboro Snus March 2010 Expansion Map

Sources: 1. Marlboro Smokeless Concept Study conducted December ’08/January ’09 among over 1000 adult smokers, ages 21-54. 2. Marlboro Snus Ad/Pack test conducted December 17, 2008 – January 15, 2009 among 835 smokers, ages 21-64; Marlboro Smokeless Rendezvous conducted May 12, 2009 in Scottsdale, AZ among two focus groups of adult male smokers, ages 21-45 who have tried/purchased Marlboro Snus.


You may also like:

Browse All Documents

Search our product catalog!

Choose from more than 3,500 products!
Start your search.

Newsletter Signup

Enter your email to stay informed of new items, sales, promotions and more.

Email:
customer service software technical supportFree Live Chat Help Softwarefree Knowledge base softwarefree newsletter email marketing softwarefree forum bbs software

Contact Us:

Phone: (800) 479-3215
Fax:      (605) 336-2423
Email:   sales@qcwholesale.com

Address:
1001 East 8th Street
P.O. Box 1083
Sioux Falls, SD 57101


Free Delivery and No Order Minimums!

When you're ready to place your order: 1-800-479-3215 or email sales@qcwholesale.com