Marlboro Snus is a smoke-free, spit-free tobacco product and is available in four varieties: Rich, Mild, Spearmint & Peppermint.
By Kyle A. | Last updated January 28, 2010 09:36 AM CST
Philip Morris USA and Altria Sales & Distribution have announced the introduction of Marlboro Snus for distribution to retail stores nationally. According to Philip Morris, retail stores should start seeing Snus March 11th.
Marlboro Snus is a smoke-free, spit-free tobacco product and is available in four varieties: Rich, Mild, Spearmint and Peppermint.
Situation
Adult smokers are:
Increasingly facing more challenges:
- Smoking bans
- Societal pressures
- High cigarette taxes
Looking for a smokeless tobacco alternative to cigarettes:
- 1 in 4 adult smokers are interested in an alternative to cigarettes but have not found MST and acceptable alternative [1]
- Many adult smokers are interested in a spit-free tobacco pouch from Marlboro. [1]
Opportunity
Provide an enjoyable spit-free, smoke-free tobacco product made for adult smokers.
What adult smokers say: [2]
- “I liked the convenient pouches… no mess.”
- “They’re small… a perfect size to fit in your mouth.”
- “It has a rich, bold flavor.”
- “The flavor is just right.”
- “The Spearmint was very cool and minty.”
- “It had a refreshing taste. It was cooling.”
- “It’s pocket-friendly.”
- “I liked the slim package.”
- You can carry this in the same pocket as your cigarettes.”
Products and UPCs
| Product and UPCs | Case | Carton | Pack | Suppressed Pack |
| Marlboro Snus – Rich | 0 97000 70183 9 | 0 97000 10180 6 | 0 97000 00018 5 | 0 970180 5 |
| Marlboro Snus – Mild | 0 97000 70193 8 | 0 97000 10190 5 | 0 97000 00019 2 | 0 970190 2 |
| Marlboro Snus – Spearmint | 0 97000 70203 4 | 0 97000 10200 1 | 0 97000 00020 8 | 0 970200 8 |
| Marlboro Snus – Peppermint | 0 97000 70213 3 0 | 97000 10210 0 | 0 97000 00021 5 | 0 970210 5 |
March 2010 Expansion Map
Sources: 1. Marlboro Smokeless Concept Study conducted December ’08/January ’09 among over 1000 adult smokers, ages 21-54. 2. Marlboro Snus Ad/Pack test conducted December 17, 2008 – January 15, 2009 among 835 smokers, ages 21-64; Marlboro Smokeless Rendezvous conducted May 12, 2009 in Scottsdale, AZ among two focus groups of adult male smokers, ages 21-45 who have tried/purchased Marlboro Snus.